What Is SEO?
SEO stands for “search engine optimization.” It
is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.
All major search engines such as
Google,
Bing and
Yahoo have
primary search results, where web pages and other content such as
videos or local listings are shown and ranked based on what the search
engine considers most relevant to users. Payment isn’t involved, as it
is with
paid search ads.
How to?
It all begins with words typed into a search box.
Keyword research is one of the
most important, valuable, and high return activities in the search
marketing field. Ranking for the right keywords can make or break your
website. By researching your market's keyword demand, you can not only
learn which terms and phrases to target with SEO, but also learn more
about your customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors.
The usefulness of this intelligence cannot be overstated; with keyword
research you can predict shifts in demand, respond to changing market
conditions, and produce the products, services, and content that web
searchers are actively seeking. In the history of marketing, there has
never been such a low barrier to entry in understanding the motivations
of consumers in virtually any niche.
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